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Best Quality wool
Wool quality is assured
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Long lasting
Longer durability
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Natural breathable
Can absorb large quantity of moisture vapor
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Odor Free
Absorbs the odor molecules from sweat
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Moisture Wicking
Wool is naturally sweat free fiber
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Maintains body temperature
Wool stores body heat more effectively for longer period
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Biodegradable
Naturally decompose in soil in a matter of years
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Renewable
Wool is a completely renewable fiber
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Innovative
Chosen from a range of innovative treatments and manufacturing techniques
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Warm and cool
Helps you stay warm when the weather is cold, and cool when the weather is hot
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Stain resist
Has a natural protective outer layer that helps prevent stains from being absorbed
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Reused and Recycled
Wool is the most reused and recycled fiber for converting into new long-lasting products
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UV Resistant
Wool clothing provides good protection from the sun
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Fire Resistant
Wool’s inherent chemical structure makes wool naturally flame resistant
(Pure Wool Socks Wash Care) 
